CONTENE
Founder, CEO, and Creative Director, Tokyo | 2021
CONTENE is a CBD skincare and wellness brand specializing in high-quality natural ingredients for the Japanese market. Involved in all aspects including business model development, product development, branding, packaging design, marketing, and sales. Developed the business from concept to launch in December of 2021 with business ongoing.
De beers jewellers
MBA Consultant, New York City | Spring 2020
Collaborated with a team of three fellow students on a consulting project for De Beers Jewellers, proposing an experiential brand activation plan to target Millennial consumers in the United States. Conducted consumer research, formulated a strategic plan around De Beers brand heritage and demographic consumer trends, and created a visualization of the activation concept.
Ralph Lauren | purple label
MBA Consultant, New York City | Spring 2020
Collaborated with a team of four fellow students on a consulting project for Ralph Lauren Purple Label, proposing a strategic approach to reposition Purple Label’s denim offering in the luxury market. Conducted competitor and consumer research, formulated a strategic plan around Purple Label’s brand identity and demographic consumer trends, and created a visual directive for the campaign.
estée lauder | M.A.C.
MBA Consultant, New York City | Summer 2019
Collaborated with a team of four fellow students on a consulting project for M.A.C. Brand cosmetics, proposing an omni-channel, social influencer marketing plan to target Millennial Latin-x consumers in the United States. Conducted secondary and first-hand consumer research, formulated a strategic plan around M.A.C. brand pillars and demographic consumer trends, and created a visual concept translated into web, social, and in-store activations.
gramco
Designer & Consultant, Tokyo | 10.2017 - 03.2019
Collaborated with a team of Japanese designers on developing and executing branding concepts for a wide range of corporate clients both in Japan and abroad. Conducted competitive visual and messaging audits, visual research, design concepts, visual identity development, and creative asset procurement. Consulted on global branding concepts including English-language naming, slogan, messaging, concept, and visuals.
MM.LafleuR
Associate Art Director, New York City | 02.2016 – 08.2017
Produced and art directed seasonal campaign and e-commerce photoshoots, designed image-driven digital marketing and social media assets, created conversion-oriented web layouts, designed and produced branded print collateral and packaging, developed and implemented cross-channel brand guidelines, managed a team of junior graphic designers and interns alongside the senior Art Director.
Nicopanda | two hustlers
Graphic Designer & Associate Art Director, New York City | 05.2014 – 02.2016
Ideated and executed creative concepts for clients and internal projects in the form of graphic assets, web design, moodboards, art direction, visual identity design, and creative support in general. Responsibilities included reporting to the senior Art Director and Creative Director as well as managing a team of junior designers and interns.
bonobos
Showroom Stylist, New York City | 08.2013 – 09.2014
Worked with clients on a one-on-one appointment basis in a showroom setting to assist in finding their perfect size and fit in full Bonobos product offering, while offering style advice and delivering exceptional customer service to an affluent and discerning customer base.
alexander wanG
Art & Visuals Assistant, New York City | 01.2012 – 08.2013
Assisted senior art and visuals managers with visual merchandising of the flagship store, wholesale showroom, and shop-in-shops internationally. Ideated, sourced, researched, and produced on-brand art installations for the retail flagship in SoHo. Assisted in all aspects of developing the Objects Collection, including sourcing, prototyping, and finalizing design.
Style.com
Editorial Intern, New York City | 08.2011 – 01.2012
Organized, tagged, and published runway, detail, e-commerce, and event photos for Style.com fashion database. Assisted the editorial and features editors with day-to-day editorial projects including the launch edition of Style.com/print.
metal magazine
Assistant to Senior Editor, New York City | 01.2010 – 08.2011
Assisted with styling on fashion editorials, managed and organized runway samples, coordinated with contributors, attended New York Fashion Week shows and events, organized and produced magazine events, wrote articles for magazine and blog.
american apparel
Visual Merchandiser, New York City | 05.2010 - 05.2011
Designed and executed window displays, in-store merchandising, and product placement for multiple stores according to brand guidelines and regional/neighborhood demographics.