During my time at MM.LaFleur, I produced and art directed 12 seasonal campaign and e-commerce photoshoots, directed the design of marketing and social media assets, created conversion-oriented web layouts; designed and produced cohesive and consistent branded print collateral and packaging.

I built a creative asset request pipeline system for planning, budgeting, and time allocation across teams; acted as point person for communication and collaboration between creative and marketing, merchandising, engineering, design, production, and visual merchandising departments.

I managed a team of three graphic designers and creative interns alongside the creative director; successfully mentored and transitioned a graphic design intern into a full-time position within six months.

During my final three months of employment, I refined, re-established, and implemented brand and visual identity guidelines resulting in successful company-wide realignment on visual identity and brand standards.