Nicopanda
Graphic Designer & Associate Art Director | 2014-2016
Nicopanda was a streetwear brand created by designer Nicola Formichetti in 2014. Blending various references from sportswear to Japanese-inspired kawaii-culture, Nicopanda was an bold and whimsical approach to fashion sought after by the new generation of New York City club kids.
During my time at Nicopanda, I ideated and collaborated on visual expressions of the brand in the form of graphic assets, web design, art direction, visual identity design, and provided key creative support in the formation of the Nicopanda brand working directly with the creative director, Nicola Formichetti.
I initially started at Two Hustlers & Nicopanda as an intern during my last semester of my undergraduate studies and was subsequently hired as a junior graphic designer. In my two years at Two Hustlers& Nicopanda, I was promoted to associate art director, and subsequently managed a team of three interns alongside the senior art director.