WeWork Rebrand Concept
Creative Concept & Strategy / Art Direction / Graphic Design / Branding
During my Fashion & Luxury MBA program at NYU Stern School of Business, my team and I were tasked with proposing a hypothetical rebranding initiative for WeWork following controversy. The new logo and visual identity system was developed and designed by me.
Our solution was a complete strategic and visual overhaul of the WeWork brand to reposition as an innovation incubator with tailored services to allow small-to-medium sized start-ups to grow.
